The Case for Digital Audio

Grab Your Audience by the Ears

Digital audio is a rapidly growing market. Consumers are turning to voice-activated devices — putting their phones down and turning up the volume.

The Numbers Don’t Lie

Real data from the audio landscape

3.06M

People

in Ireland listen to digital audio every week
Source: IAB Listen Up Ireland 2024
51%

Consuming more Podcasts

than last year — with 27% expected to increase their engagement with podcast in the next year
Source: IAB Listen Up Ireland – 2024
14.9 hrs

Weekly Digital Audio Consumption

Adults between 18-24, 25-34 and 35-44 years old showing consumption above average, of 22.3, 19 and 15.6 hours respectively
Source: IAB Listen Up Ireland – 2024
14%

Average Incremental Reach

of Digital Audio — with 27% Incremental Reach for 18-24 year olds
Source: IAB Listen Up Ireland 2024

Why Digital Audio Outperforms

The fundamentals of digital audio make it uniquely effective compared to every other digital advertising medium.

⌁

One Ad at a Time

Unlike display or other popular digital mediums, digital audio plays one ad at a time. Your brand gets the undivided attention of a truly captivated audience.
⌁

Intimate Engagement

Digital audio allows brands to communicate in a real, authentic voice — through headphones, in the car, or around the house. It connects on an emotional level that screens can’t match.
⌁

Rapidly Growing Market

Consumers are turning to voice-activated devices and audio-first content at an accelerating rate. The market is growing faster than any other digital medium.
⌁

Multi-Device Reach

Reach listeners across smartphones, smart speakers, connected cars, tablets and desktops — wherever they tune in.
⌁

Measurable & Transparent

Full campaign measurement with listen-through rates, reach, frequency, and brand lift studies. Every euro accounted for.
⌁

Part of a Balanced Diet

Digital audio elevates radio’s impact, and adds precision and scale to a mass-reach marketing plan.

“Digital audio plays one ad at a time. Not only will your brand stand out, but you will also speak to a truly captivated audience.”

audioXi — Ireland’s Largest Digital Audio Exchange

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European Reach

9 Markets. One Platform.

audioXi connects brands with engaged audio audiences across Europe’s leading digital audio publishers. Hover a market to see its reach.